Gaining Critical Mass — Network Effects in Search Optimizaiton

Tue, Jan 1, 2019

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Writing for search engines is an intensely personal process, and consumes a fair amount of time and effort. Most of the work in search engine optimizaiton is oriented towards finding the right keywords that provide high search traffic volume, and low competition.

Gaining Critical Mass — Network Effects in Search Optimizaiton

Waiting to get to critical mass to start making a profit? If your system hits critical, it thrives as a self-sustaining market. In today’s digital world if you want to stay ahead of competition, you should always be prepared to overcome new updates by Google/Bing and be ready with new strategies to implement.

Few usual mistakes most websites do are as listed,

  1. Low online presence for many competitive keyword phrases.
  2. Shortage of content based back links.
  3. Research based approach in comparison to standard approach for higher ROI.
  4. Fixing errors that prevents site from being indexed properly by search engine.
  5. Less participation on social media portals.

Writing for search engines is an intensely personal process, and consumes a fair amount of time and effort. Most of the work in search engine optimizaiton is oriented towards finding the right keywords that provide high search traffic volume, and low competition. As a first step, to help our clients at KEYSOME, we have collaborated with search optimization professionals of various ventures to create a amazing process model to search optimization covering all aspects of search optimization, with useful insights from various industry experts along with case studies of how our clients used KEYSOME's SEO services and Multilingual SEO solutions to optimize their onboarding functions.

As the next step we are working on a series about the future of voice search optimized in an era of Alexa/OkGoogle. The work still needs to be made more practical, and companies have to figure out the best uses for the voice based data. We help our clients to market and sell in digital world with best on-page SEO tools. We create custom SEO strategies for each of our clients based on their needs and goals.

Through our years of experience, we've also learned that while each digital marketing has its own set of advantages, they all work best when strategically paired with other channels. KEYSOME offers full-service strategies to each of our clients, and use a combination of digital & direct channels to increase visibility, conversions, and revenue.

KEYSOME Advantage

With our experienced and certified Google Analytics professionals to understand all recent search engine updates we help clients prepare an advanced digital marketing campaign to generate maximum traffic and help them earn their deserved space. Our packages are designed for a complete advance SEO experience which includes SEM, organic optimization in order to beat your competitors. If you find a requirement, feel free to write back to us or alternatively book a slot with your phone number and the best time to call you.

Ever heard how the Chandrayan orbited earth for few days before its slingshot to the Moon? Many even don't understand why, but when you have a critical planetary swing-by or a gravity-assist manoeuvre, the gravity works to shoot your potential very high, without which one could be floating in deep space without any initial velocity.

In a way there are many takeaways from this story. Getting on Page #1 as quickly as possible is not #1 priority. For example, you might want to focus on finding just a dozen organic visitors to trail your product/service, and your goal however reasonable can't be acheived without efforts. Once you have those 10 visitors, your revenue metric is ‘refinement’, and not conversion.

Once you get one hit, engage! Track what your organic users are doing with your website/app and run analytics on metrics among these dozen organic users. Find how engaged are they in spending time on your site? Focus on these goals and user behaviors, and patterns. Rinse, repeat.

Getting your product/service message out in few simple words is ten times more important than crafting any advertising campaigns, or the dollars you spend. Remember, there is no secret route to success!

The intitial traction helps you build in first 20% helps you define who you are and you go ahead to create a more defined audience like them, each looking for the same product/service. It's easier to get referrals from users that like your product than chasing who don't care. People's search patterns matters a lot to understand what they need immediately.

Globally, people keep looking out for many prospective opportunities, and most of them exit on Google's Page #1. What are the odds your website still might be Page #1, but not for the current trend? SEO is an ongoing strategy, and those companies that deserves their place, choose the best optimization strategy.

At KEYSOME, your success is our passion, and we’re passionate about helping businesses reach their goals. So when you choose your digital marketing agency, you won’t get a cookie-cutter strategy — you'll get a custom plan that fits your company, your needs, and your goals. Gaining your first customers is no similar. Growing your users is the hardest challenge, but once you have grown a base large enough that they are more willing to pay, you start earning revenues. The key is to get more intial visitors, and here's how companies like ours can help with search optimization.

The biggest “moat” a startup can develop is paving a path to what other's never tried. If you are looking for oil, between a geologist and a gold digger who would you consider talking to? HIT REPLY!