Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO) - What's the Difference?
Tue, Mar 31, 2020
SEO is a tricky subject, however, because of the tight-lipped nature of search engines While search engines has revealed some of the factors it uses to determine where websites rank, it has not shown its exact algorithm. Of course, this shouldn’t come as a surprise. If your search disclosed its ranking algorithm, webmasters would know how to manipulate their search rankings. There are still ways to encourage higher search rankings, and that’s the basis of SEO. It involves building back links on relevant and authoritative websites, as well as publishing high-quality content and performing other on-page optimization processes.
Read more →